Born Global Firms
By:"S. Tamer Cavusgil","Gary Knight"
Published on 2009-08-01 by Business Expert Press
This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises. We review useful theories and frameworks, as well as introduce a new field based on the born-global phenomenon - international entrepreneurship.
This Book was ranked 19 by Google Books for keyword born.
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